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Top 10 Places to Advertise Online

Online advertising is booming and businesses are able to benefit immensely through this new medium of promoting brands and products. In this relatively new space, there are some established big players while there are also some new players who are hugely successful and promising. They are able to provide better ROI for your SEO and SEM efforts.

 

HOW DID WE RATE THEM?

 

We have assessed some of the top online advertising avenues fixed parameters and given ratings for each of the features. We considered them for “cost to advertise” to judge how costly it is. The costlier it is, the less the rating. If the Number of active users is more, the rating is more. If the Return on investment is more the rating is more. If the Ability to target a specific demographic is better, the rating is more. Finally, if the ease of use is higher, the rating is higher too.

 

Here are the top 10 players places to advertise online

google ads logo banner

1-) GOOGLE AD

Google Ads is one of the best and most powerful platforms for online advertising. But it is also very expensive and difficult to use. However the cost and effort is well worth it because Google Ads work like no other online advertising avenue.

It offers advertising options across all Google networks including the Google search network. The advertisements that appear at the top and bottom of Google search results come through a process of keyword auction. You can find the relevant keywords for your budget and business. When you choose to advertise through Google display networks, your ads are displayed at other Google-owned sites such as Gamil and Google maps. Ads can also be placed on its partner websites and sites that Google manage for others. For Google display ads, you need to participate in a keyword bidding process. Through Google Ads, businesses are witnessing more traffic and better conversion. You can visit the Google Ads to create an account and start placing your ads.

Our rating on a parameter of 1-5

  • COST TO ADVERTISE: 2
  • NUMBER OF ACTIVE USERS: 4.5
  • RETURN ON INVESTMENT: 4.5
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 4
  • EASE OF USE: 3
bing ads logo banner

2-) BING

 

With a smaller user base than Google, Microsoft’s Bing is an affordable online advertising platform. Bing users spend 36% more on online shopping than other web searchers. This means there is a higher rate of conversion among Bing users. At Bing, there is less competition and the bidding for keywords is neither so intense nor so expensive. You can also create custom bids associated with your keywords. This allows your ads to shop up at a particular spot – top, bottom, and the sides of the search results. In terms of analytics, every month 5 billion search is performed on Bing while in the US it accounts for 33.5% of all searches performed. Its import tool allows you to import your ads from Google Ads.

 

  • COST TO ADVERTISE: 4
  • NUMBER OF ACTIVE USERS: 3
  • RETURN ON INVESTMENT: 4
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 4
  • EASE OF USE: 3
facebook ads logo banner

3-) FACEBOOK

Facebook is a hugely popular social media platform and for the same reason it’s also one of the biggest platforms for online advertising. It has over 3 billion active users. Among the social media networks, Facebook has the same place as Google has among the search engines. Facebook ads can be placed for specific demographics with precision. Your ads can be placed on the Facebook homepage Facebook Live, Facebook Watch, Facebook Stories, Facebook Marketplace, and Facebook Messenger App. Facebook also has a bidding system for allocating ad space and it offers the space to someone who is ready to pay more. At Google, your advertisement will show up depending on the relevance of the keyword. Though Facebook may not be as large as Google, it allows businesses to engage with their target audience. Even ads can be aimed at a target audience in a particular niche, group or geography.

 

  • COST TO ADVERTISE: 4
  • NUMBER OF ACTIVE USERS: 4.5
  • RETURN ON INVESTMENT: 4
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 4.5
  • EASE OF USE: 3.5
instagram adds logo banner

4-) INSTAGRAM

 

Instagram is an image and video sharing social networking site owned by Facebook. It is hugely popular among the millennial and Gen Y. The number of active members on this platform has recently crossed a billion mark. Instagram is very popular among businesses for posting their products and messages. Instagram also runs official ads for a price. Its methods are a lot similar to Facebook. Here too demographic and location-specific advertising is possible. Besides, businesses can get into tie-ups with influencers to promote their products. It’s purely between the companies and the influencers. There are celebrity influencers who charge hefty rates for endorsing products while there are also small time influencers who can promote a product for a lower fee. Instagram is extremely versatile and it can be used in myriad ways to promote a brand or product. It is one of the most successful and prestigious digital marketing platforms.

  • COST TO ADVERTISE: 4
  • NUMBER OF ACTIVE USERS: 5
  • RETURN ON INVESTMENT: 3.5
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 3
  • EASE OF USE: 3.5
Pinterest adds logo banner

5-) PINTEREST

 

Much before Instagram became popular as an image and video sharing social networking platform, Pinterest had done the same with images. But more than a social media, it grew into a platform for sharing creative ideas and works. Today, it is one of a site of its kind with millions of pictures, creative works, and accompanying data on its platform. It makes a lot of business sense to be there on Pinterest and businesses are using the platform not only for sourcing those high value pictures but also to promote their own offering. When you place your ads on Pinterest, they appear as promoted pins. It’s a great platform to create awareness, engagement, and traffic. It offers a pay per click format as well as necessary analytics to help with your ad campaign.

 

  • COST TO ADVERTISE: 3
  • NUMBER OF ACTIVE USERS: 3.5
  • RETURN ON INVESTMENT: 3.5
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 2.5
  • EASE OF USE: 3.5
Linkedin adds logo banner

6-) LINKEDIN

 

LinkedIn is a social media platform where you can meet, engage, and collaborate with professionals from all conceivable industries and sectors from around the globe. You can find CEOs, MDs, Directors, Engineers, Designers, Entrepreneur, and virtually everyone else who is pursuing a profession. Can there be a better place to promote your brands and products? So Linked has quite a few online advertising options including B2B and B2C. Your ads feature in the news feed and in the right column of the page. Businesses can also send sponsored InMail posts and messages. It is possible for your ads to target specific industries and locations. Companies can also run recruitment ads targeting positions, sizes, and age.

 

  • COST TO ADVERTISE: 3
  • NUMBER OF ACTIVE USERS: 4
  • RETURN ON INVESTMENT: 3.5
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 3.5
  • EASE OF USE: 3.5

7-) YOUTUBE

 

YouTube is among the most successful and effective social media for online advertising. Today, over a billion hours of YouTube videos are being watched by people daily. This should give you some hints about the potentials of video ads. It’s a huge platform with immense potential for online advertising. This is also the most preferred social media to run your video advertising. YouTube is a Google product and ads on this platform are managed by Google Ads. It offers a range of audience targeting options that lets you ads to be seen by a large audience from the chosen categories. YouTube Ads offers 3 types of ads — TrueView Ads, Preroll Ads, and Bumpers. You can apply suitable placement restrictions to ensure your ads are seen with content you approve.

 

  • COST TO ADVERTISE: 3
  • NUMBER OF ACTIVE USERS: 4.5
  • RETURN ON INVESTMENT: 3.5
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 3.5
  • EASE OF USE: 3.5
twitter adds logo banner

😎 TWITTER

 

Twitter is another top ranking social media network that has huge numbers of active users. The great thing about Twitter is that it is equally popular among the professional and businesses as it is among the young users. So, Twitter is another great opportunity for businesses and companies to promote their brands and products. Twitter posts are short and crisp and it is a lot related to latest developments and topicality. This can be a good platform to build a strong support network and give your social media campaign a boost. Twitter ads may come in a variety of forms including Promoted Tweet. These are just like a normal tweet but can be seen by even those people who do not follow you. People can like, retweet, and reply to it. Twitter ads can also be in the form of Promoted Account. This feature offers to put your entire account in front of a large audience.

 

  • COST TO ADVERTISE: 4
  • NUMBER OF ACTIVE USERS: 4
  • RETURN ON INVESTMENT: 3
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 3
  • EASE OF USE: 4
yaioa adds logo banner

9-) YAIOA

 

YAIOA helps businesses buy ad space from website owners or bloggers. This platform helps business meet bloggers and website owners who are willing to sell ad space on their website. You can subscribe to bloggers and websites in your niche as per your budget and start placing your ads. You can place your banner ads on the website you have subscribed to for as long as your subscription lasts. To get started, visit the YAIOA homepage and complete the signing-up as a client. Once your sign-up is complete, you can visit the dashboard and add funds to your YAIOA account. You can use direct bank deposit, Paypal, or PayStack to fund your account. After your account is credited with funds, you can search websites and bloggers who are selling ad space. Based on your budget and location, you can find the right vendors in your niche. Subscribe to the websites that fit your necessities.

 

  • COST TO ADVERTISE: 2
  • NUMBER OF ACTIVE USERS: 2.5
  • RETURN ON INVESTMENT: 3
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 4
  • EASE OF USE: 4
Reddit adds logo banner

10-) REDDIT

 

Reddit is a popular social media platform particularly in the US. Its ad platform is considered to be a powerful medium of digital marketing. You can choose relevant subreddits for displaying your content. But it is recommended that you build a reputation by posting useful content to build your credibility and image before you start running your ads. A balance between your content, ads, and audiences, you should be able to use reddit to your benefit.

 

  • COST TO ADVERTISE: 3
  • NUMBER OF ACTIVE USERS: 3.5
  • RETURN ON INVESTMENT: 3
  • ABILITY TO TARGET A SPECIFIC DEMOGRAPHIC: 3
  • EASE OF USE: 4

FINAL THOUGHTS

 

So, this is how different digital marketing mediums are placed. We hope you find this guide helpful in making decisions about your online ad campaign.

The post Top 10 Places to Advertise Online appeared first on Precise Flooring in Biloxi Mississippi.

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